Entrepreneurship Camp @ NDRI, Karnal

To register for Entrepreneurship Camp, please write to us at gotanidea@aarambh.ventures

Day One 29th May 2017

LET'S GET STARTED 10:00 AM to 1:00 PM

  • Entrepreneurs & Entrepreneurship

LUNCH - 1:00 PM to 2:00PM



SESSION ONE - THE MILLION DOLLAR IDEA - 2:00PM to 3:00 PM


  • SESSION THEME : What's an entrepreneurs primary motivation / personal goal to start her / his venture. Does it relate to her / his personal interest, hobbies, experience or professional network? How did she / he leverage past experience and network in executing this idea?

  • DETAILS TO BE COVERED :
    • What is your story?
    • Why you are betting on this product/service? (The Problem you are addressing)
    • How unique or differentiated is your solution?
    • When you are planning to Go-to- Market? (Is it a right time to launch this type of service/product? Market Acceptance?)
    • Who are your customers? (What is your Total Addressable Market?)

SESSION TWO - STARTUP MARKETING STRATEGY 3:00PM to 4:00 PM


  • SESSION THEME : Startups are often strapped for cash, crunched for time, and slammed with responsibilities. These kinds of lean and agile operations need a particular kind of marketing power. Startups can't do every marketing activity in the book. They certainly can't spend all the money they want. But they still need to do marketing. How?

  • DETAILS TO BE COVERED :
    • Marketing in Product vs Service based start-ups
    • Marketing in Non-Conventional Sector
    • Successful Marketing for the success of a Great Product!
    • Importance of Growth Hacking and Viral Marketing
    • Content Strategies in Social Media)
    • Leveraging Email Marketing
    • Target Marketing for productive results
    • Media Exposure: Is it a right time?
    • "Not so usual" Marketing Strategies
    • Optimizing Marketing Costs in a startup)

Tea - 4:00 PM to 4:15 PM



SESSION THREE - THE STARTUP TEAM : RIGHT OR BEST 4:15 PM to 5:15 PM


  • SESSION THEME - Usually when we think of startups, we think of the driven and inspiring individuals that create the new venture. Of course, crucial though those founders undoubtedly are, the success of the startup often rests as much on the remainder of the founding team as it does on the founders themselves.

  • DETAILS TO BE COVERED :
    • Why you need to hire a Co-Founder? Must haves in a Co-Founder
    • How to create a Team Roadmap?
    • When, How, Why of extending a team for an entrepreneur?
    • What should an entrepreneur look for when hiring for a leadership role?
    • Leadership hiring vs Managerial hiring)
    • Importance of Diversity in a startup
    • How to build better connections with your team?
    • Ensuring Great Culture and a healthy work place

  • FORMAT : Panel Discussion

DAY TWO - 30th May 2017

SESSION ONE - DEMYSTIFYING MINIMUM VIABLE PRODUCT 9:00 AM to 10:30 AM


  • SESSION THEME : One of the challenging aspects of building a startup is identifying how well your startup caters to the market that you're addressing. One of the most important things that entrepreneurs need to focus on is how well the startup figures in the product-market fit aspect of delivering what the users want at the end of the day.

  • DETAILS TO BE COVERED :
    • Moving from ideation to creation | Introduction to Product Management
    • Ins and outs of MVP
    • Role of UI/UX for building a successful MVP
    • Stages of Product Development Lifecycle
      • Market Analysis: Customer Value Research, Firm Competencies, Competitive Research and Market Analysis.
      • Strategic Planning: Product Strategy, Market Definition & Sizing, Strategic Pricing, Buy Build or Partner?
      • Product Planning: Requirement Definition, Budget Planning and Cost Management, Product Roadmap.
      • Product Development: Resource Planning, Forecasting deliveries, Agile Methodology, Coordination b/w stakeholders. Why Beta testing, UAT and Feedback is important? How to plan and accommodate Product Enhancements?.
      • Go - to - Market Planning: Product Positioning, Product Value Communication, Channels and Partnerships, Market Planning, Launch Planning, Customer Acquisition Models, Market Planning
      • Sales: Lead Generation, Sales and Channel Training, Customer Relationship Management, Funnel Analysis
    • Why is it so important to talk to potential customers?
    • KPIs and metrics for judging a Product | A/B Testing

TEA - 10:30 AM to 10:45 AM



SESSION TWO - BOUNCING BACK : FAILURE IS NEVER FINAL 10:45 AM to 12:30 PM


  • SESSION THEME : While it's a given that launching a startup means embarking on a long and winding road, pinning down the exact odds for success is not the most crucial task for a company founder. The most important question to ask is why so many fail. While the overall economy can be a formidable influence, startups frequently make certain common mistakes.

  • DETAILS TO BE COVERED :
    • Entrepreneurs' personal stories

LUNCH - 12:30 PM to 1:30 PM



SESSION THREE - FINANCING ENTREPRENEURSHIP 1:30 PM to 3:00 PM


  • SESSION THEME : So you've come up with an idea for a business? Congratulations! Now you need startup financing - that initial infusion of money needed to turn the idea into something tangible. And that's where it becomes tricky.

  • DETAILS TO BE COVERED :
    • Managing growth and finances in a startup: Monthly Revenue Growth, Revenue Run Rate and Margins
    • Bootstrapping & Non-commercial Financing
    • What Attracts Venture Capital/Private Equity?
    • Chasing vs Raising: Make it a balanced act
    • Is Venture Capital worth the trouble?

TEA - 3:00 PM to 3:15 PM



SESSION FOUR - LEGAL MISTAKES MADE BY STARTUPS 3:15 PM to 4:30 PM


  • SESSION THEME : There are plenty of legal mistakes made by entrepreneurs and start-up companies viz Not making the deal clear with co-founders, what legal form to operate the business, IP ownership, equity grants, employee documentation and so on...

  • DETAILS TO BE COVERED :
    • Incorporating a company
    • Business partnerships and Engagement Agreements
    • Intellectual Property Protection and Agreements
    • Registering a name or logo as a Trademark
    • HR Employment Agreements
    • Regulatory Clearances
    • On - boarding a new co-founder
    • Issues with filing taxes and Returns
    • Legalities involving Exiting a Business
    • Day-to- Day legal issues

CLOSING ADDRESS - 4:30 PM to 4:45 PM


NETWORKING TEA - 4:45 PM to 6:00 PM